PROCUX DNA™:
AI That Learns Your Culture
How PROCUX DNA™ creates a comprehensive genetic profile of your company and teaches AI agents to think, communicate, and decide exactly like your team—in 90 days.
What is PROCUX DNA™?
PROCUX DNA™ captures your company's "genetic code" (business profile, financial patterns, operations, marketing style, tech stack) and uses it to train AI agents over 90 days through a 4-stage learning pipeline.
Why Generic AI Fails in Enterprise
The problem with off-the-shelf AI:
- ❌ Wrong tone: ChatGPT writes formal emails for a casual startup
- ❌ Wrong priorities: Recommends costly solutions when you're bootstrapped
- ❌ Wrong decisions: Suggests B2C strategies for a B2B enterprise
- ❌ Wrong culture: Proposes aggressive growth when you value stability
Gartner Finding (2024): Companies using generic AI report 67% dissatisfaction with "doesn't understand our business" as the #1 complaint.
5 DNA Dimensions
Business Profile
Sector, scale, geography, business model (B2B/B2C)
Financial DNA
Revenue range, pricing strategy, funding stage, burn rate
Operational DNA
Team structure, automation level, quality standards
Marketing DNA
Target audience, tone of voice, primary channels
Technical DNA
Tech stack, cloud provider, security compliance
90-Day Learning Pipeline
Basic Learning
Formal, asks clarifying questions, low autonomy
Pattern Recognition
Recognizes decision patterns, adapts communication
Cultural Integration
Matches company tone, predicts preferences
Autonomous
Makes decisions independently, fully aligned
Learning Metrics (90-Day Average)
Example: Tone of Voice Adaptation
Query: "What was Q3 revenue?"
Generic AI (No DNA):
"According to the financial data, Q3 2024 revenue was $4.2 million, representing a 23% year-over-year increase compared to Q3 2023 revenue of $3.4 million..."
PROCUX DNA™ (Startup, Casual Tone):
"Q3 was awesome! 🎉 Hit $4.2M revenue (up 23% from last year). Growth came from crushing it on customer acquisition + way better retention. Keep it up!"
PROCUX DNA™ (Enterprise, Formal Tone):
"Q3 2024 Financial Summary: Revenue: $4.2M (23% YoY growth). Variance to Budget: +8%. Key Drivers: Enterprise customer growth (+18%), improved retention."
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10-minute onboarding. Start seeing cultural fit improvements in 21 days.
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